The unique taste of Ethicru carries many different meanings: the slow rhytms of the soil, the knowledge of the community that inhabits it, the dignity of people working the land with dedication and the recognition of a fair price.
n. (from ancien greek éthos).
– All the moral principles or values that are held by a culture, group, or individual, including concepts of right and wrong, rules of conduct.
(from croître; «what is growing in a specific region»).
– Land evaluated from the point of view of its products and the qualities that they gain from it.
Punto Equo is a fair trade cooperative that offers a refreshment service through vending machines, bean and capsules coffee machines, with ethical products and Ethicru coffee.
Our Roast Masters take carefully select and roasting coffee beans
in the best tradition of Italian espresso.
Our coffee are based on ethical values and italian tradition.
They are the result of the knowledge of the best coffee roasting masters: their research and passion is a fundamental ingredient together with coffee beans.
The production of coffee has to be respectful both people and environment.
Our coffee comes from non intensive farms that allow to men and women working to leave an healty land to their children.
Besides the coffee beans the ingredients of our coffee are:
Farms and the dignity of their workers
development and training in small communities
Roasting and working process of the coffee learned from the best italian masters.